The New BMW London 2012 Performance Editions
To celebrate BMW’s sponsorship of the London 2012 Olympic and
Paralympic Games, and inspired by the BMW London 2012 Performance
Team, BMW has introduced two new Performance Edition models based
on the popular BMW 1 Series and 3 Series.
Building on the sporting looks of the popular 1 Series Sports
Hatch, the 1 Series Performance Edition comes with M aerodynamic
bodystyling, dark chrome 18-inch M light alloy wheels, High-gloss
Shadowline exterior trim, dark chrome exhaust tailpipe and dark
line rear lights. Enhancing its sporty driving style is the
addition of M Sport Suspension, while sport seats with Royal Blue
stitching, M Sport multi-function leather steering wheel and
gearshift leaver, floor mats with Royal Blue piping and London 2012
exterior badges complete the sporty look.
Available on the 116i, 116d and 118d three- and five-door models,
the BMW 1 Series Performance Edition costs just £1,500 more than
the equivalent ES model, representing a saving for customers of
£1,725. Prices start at £19,530 OTR for a BMW 116i Performance
Edition three-door.
The BMW 3 Series Saloon is also getting a Performance Edition
revision. Available on the 118i and 118d, the BMW 3 Series
Performance Edition will gain an M aerodynamic body kit, M sport
multi-function leather steering wheel, sport seats, floor mats with
blue piping, 18-inch light alloy wheel, chrome exhaust finisher and
London 2012 exterior badges, making the BMW 3 Series a winner in
the style race.
The BMW 3 Series Performance Edition costs just £500 more than the
equivalent 3 Series ES Saloon, saving customers a substantial
£2,030. Prices start at £23,195 OTR for the BMW 318i Performance
Edition Saloon.
The BMW Performance Editions are available in a choice of four
colours; Alpine White, Titanium Silver, Bluewater and Black
Sapphire, and are on sale now.
Chosen by London 2012 as the Official Automotive Partner, BMW’s
sustainability credentials will help London 2012 deliver a
sustainable Games. As part of the partnership, BMW will supply a
range of Efficient Dynamic diesel cars, hybrids and electric
vehicles, achieving average CO2 emissions below the LOCOG target of
120g/km, as well as bicycles and motorcycles. The BMW London 2012
Performance Team will also benefit by being provided with vehicles
to support them in their preparation for the Games.
In tandem with BMW's support of the London
2012 Olympic games, Williams are proud to sponsor three
Olympic hopefuls from the North West. Stockport Metro's James
Goddard and Michael Rock and Bolton runner Tom Lancashire.
As the authorised BMW dealer in Bolton, Liverpool, Manchester, Rochdale and Stockport, Williams BMW are the
largest BMW dealer group in the North West. Click here to
find out more out our range of current
offers on New BMWs or click here
to find your nearest Williams BMW dealership.
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