FC United Announce First Main Club Sponsor
With BMW and MINI dealerships in Manchester, Rochdale, Bolton
and Liverpool, and stand-alone Land Rover and motorbikes showrooms
in Manchester, Williams was established in Manchester in 1909 and
currently employs over 500 people in the region making it the
largest BMW franchise in the North West.
FC United General Manager, Andy Walsh, commented: "We are
looking forward to our partnership with Williams helping both of us
to provide the North West community with quality and excitement
over the coming twelve months. “This is a prestigious deal
reflecting the fact that our fans, our team and our inclusive goals
of community involvement, supporter control and a winning team are
gaining the respect of the business and wider community.”
Marketing Manager of Williams Group, Alison Mulvey said: “We are
delighted to be partnering with FC United for the coming season,
the club has come a very long way in a short space of time. “We
were immediately impressed with their commitment to working with
the community and the way they are offering something different to
other organisations in their sector and we saw ourselves reflected
in that.
“We believe that the relationship we build with FC United will
benefit both parties enormously and look forward to working with
them over the coming months and hopefully years.”
The deal will see the Williams name used on club stationary and
in media advertising – the name will not feature on the club
shirt. Williams has also become part of FC United’s business
networking club the 127 Club.
FC United is currently the great romance story of football, with
attendances of up to 6,000 at Bury Football Club's Gigg Lane
ground, in a league where average match attendances are around
90.
In its first season of existence, the club gained promotion and
also won the Non-League Paper’s “Club of the Year” award. It
is a supporter-owned and community-based club, aiming to draw in
all communities of Greater Manchester with a series of initiatives
including youth teams and affordable pricing on match days.
Williams has a history of partnering with community
organisations throughout the North West and has previously worked
with a number of national and regional charities.
Recently Williams has worked with: the Claire House
Hospice in Wirral, Springhill Hospice in Rochdale, the Breakthrough
Breast Cancer Appeal and MENCAP.
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